Best of the Year: Much Digital Studios The 30-year-old music channel pulled off Playback's Digital Play of the Year in 2015, launching an MCN to incubate talent and find new fans.
Excerpt of an Article from Playback about the MCN launched by MuchMusic/BellMedia which we consulted on:
Remember when Much Music’s street-level window was cutting edge?
Its innovative straight-to-fan format tore down traditional barriers and helped Much grow to prominence among two generations of youth. But in the last decade, as social media tore down those barriers too, Much has struggled to find its place.
In 2015, however, Much opened a new window, this time online and called Much Digital Studios. And instead of VJs, DIY content creators are the stars.
With genre exclusivity now a thing of the past and viewing habits changing quickly, the linear channel has gone digital in a big way, opening the doors to its multi-channel network (MCN) this past April. It has since signed 37 Canadian digital creators who collectively pull in approximately 3.1 million subscribers (as of Nov. 4, 2015). Its aim is to increase that list to 100 creators in total. (For comparison, the top 10 MCNs globally have over 280,000 creators collectively.).....
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